Бизнес-класс от Porsche или новая мечта Скрябина?

17 января 2014
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О свежем пополнении в гамме Porsche не было слышно больше года. И вот…

Шеф Porsche Матиас Мюллер позволил себе вспомнить о «младшей Panamera». Ничего конкретного, так несколько общих фраз, однако момент, когда штуттгартцы решили напомнить всем нам о своих возможностях, подобран с театральной избирательностью.

Первое: в ноябре миру представлен Macan, который совершенно точно ощутимо поможет в достижении заветной цели отдела продаж - 200 тысяч авто в год. Пока что в планах добиться этого объема к 2018 году, однако есть все основания говорить о том, что штуттгартцы сумеют выйти на такую цифру раньше.

Второе: даже без Porsche Macan в 2013 году по всему миру было продано 162145 Porsche – это на 14.9% больше, чем в прошлом году (141075). Если учесть, что годовой объем продаж Macan запланирован на уровне 50 тыс. штук, то планка в 200 тысяч штук может быть взята уже по итогам 2014 года.

Вот теперь, запустив новый преиумный компакт-кроссовер и получив результаты минувшего года, герр Мюллер мог обмолвиться о «младшей Panamera» – ведь именно этой моделью уже живут в Цуффенхаузене.


Год назад мы опубликовали материал, в котором впервые рассказали о будущем новичке в гамме моделей Porsche. И поскольку за год никакой принципиально новой информации о машине не появилось, напомним, что построят ее на модульной MSB-базе, созданной концерном Volkswagen с расчетом выпуска на ней задне- и полноприводных моделей. Кузов будет иметь несколько вариантов, среди которых – лифтбек, в котором новинка и дебютирует ориентировочно в 2016 году, спортивный универсал shooting-breake и купе. И мы по-прежнему считаем, что сейчас в плане внешности новичка нам стоит ориентироваться на Panamera Sport Turismo Concept.

Поначалу под капотом новинки ожидаются бензиновые и дизельные моторы, а позже появится и гибридная модификация.

Среди конкурентов младшей Panamera – Audi A7 Sportback, топ-версии BMW 5-series и 6-series Gran Coupe, будущий преемник Jaguar XF, новая Maserati Ghibli, Mercedes-Benz CLS и топ-версии E-Klasse.


Если Вы спросите, зачем Porsche «спускаться» в бизнес-сектор рынка, мы напомним: в высшем бизнес-классе к концу этого десятилетия ожидается существеный рост продаж: с нынешних 970,000 авто в год до 1.3 млн штук…

По первым данным, цены на младшую Panamera будут стартовать с 60 тыс евро.



текст - Юрий Бугаев

иллюстрации - Porsche AG




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Автомобильное Бюро Sport-Engine начало свою работу весной 2010 года – и с тех пор мы стараемся предоставлять нашим клиентам и читателям максимально полную и интересную информацию. Автомобили, процесс их создания, жизни и борьбы на гоночных трассах, история и легендарные личности мира моторов, тренды, ощущения от вождения – вот то, чем живем мы и чем готовы поделиться с Вами.

Если стиль и качество нашей работы вызвали у Вас интерес в плане сотрудничества, пишите на bugaev@sport-engine.com

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Юрий Бугаев, основатель и руководитель Автомобильного Бюро Sport-Engine